Media 2.0
Resumen del post Web 2.0 Is Not Media 2.0
Web 2.0 is not a great platform for helping the average person consume media.
Consumer-controlled media is undoubtedly the new paradigm. But the average person does not have much time (if any) to spend creating media and has patience for only a finite amount of choice.
Next generation of functionality (e.g. highly-customized RSS feeds) still “wouldn’t reach the ‘ease of use’ levels provided by Media 1.0 publishers.
The New Media revolution will happen when someone figures out a way to solve the problem that the average person has with media, the same way that Google, MySpace, and eBay solved problems for average people — which means we need to start with understanding the average person’s problem, not with the techno-geek’s solution.
